Strategies for power digital marketing in 2023

Strategy 1: Content generation

Content marketing goes far beyond sporadically writing a post on your store's blog .

By creating interesting, informative, and useful content, you can organically drive more web traffic to your online store .

But the content does not have to focus only on publishing articles on your blog. You can also create from videos and podcasts to talk about topics of interest in your sector, to buying guides for your products, operating manuals or ebooks that serve to better delve into topics related to the product range.

As you are observing, there are several opportunities for your business to start creating different types of content that are capable of engaging new audiences and generating more web traffic.

Original content also helps position your company as a leader in its industry and build a lifestyle around your brand. Your business content strategy can include anything your customers find relevant or interesting.

Do not limit yourself, therefore, to posts, guides or content focused on your products. Instead, also consider any topics and resources that your customers might find interesting or useful to them.

And if these contents are entertaining and are optimized for SEO, so much the better!

Create premium content to attract web traffic

It is just as important to attract web traffic as it is to maintain the traffic that is already reaching your project.

For this reason, along with the content that you can publish on your blog or in other channels, you should also create downloadable ones such as templates, checklists, spreadsheets, or PDFs .

These premium type content upgrades —can only be downloaded by users who do something like subscribing to your newsletter— are a good way to capture more data from the people who come to your online store, in case you later want to contact them to let them know promotions and offer them discount coupons.

Remember that not all the people who come to your ecommerce are ready to buy immediately. There may be people who are interested in the products you sell, but who need more time to reflect before making the purchase. But if you maintain the relationship with these people, when they are ready, surely the first option is your store.

Use longtail keywords to increase visits to your website

Longtail keywords are very specific search terms that people use frequently.

When a person wants to buy a specific product, they can do a generic search like "shoes" to see what results Google offers. And you can also do a more specific search like “Madrid party shoes”.

Long-tail words respond better to users' specific queries; and they are perfect for SEO for ecommerce . You can use them, for example, in the files of your products, since they express a clearer purchase intention. But they also have less volume, and that is something you should be clear about.

A longtail keyword is easier to rank for, but generates less web traffic. This means that you will have to attack different longtail texts in each text, to achieve substantial increases in visits to your website.

Strategy 2: Do video marketing to generate web traffic

In this matter it is important that you are clear about the saying that "better done, than perfect". So don't worry so much about buying the best camera or making a very professional production, because the important thing is to generate videos on a regular basis that satisfy your potential audience.

This strategy focuses above all on creating videos that you can then publish both on YouTube and on your social networks .

The three fundamental requirements for a video to generate web traffic is that the content is attractive, has a certain educational component and that it is relevant.

You can record videos with your own mobile and then edit them so that the false takes and failures are not seen.

And if you have more self-confidence and better communication skills, then we recommend that you do webinars and live videos. In fact, more and more people dare to go live on Instagram or on Twitch.

You will see how, little by little, your audience is growing and your web traffic is increasing.

Strategy 3: Use social networks as an ally of your online store

The first thing you should do is think about which social networks your potential customers use.

Although the usual thing is to focus on the networks that you like the most or in which you feel most comfortable, the best thing is to have a presence on the platforms that your potential customers use .

The best way to increase your fan base is through sweepstakes and contests. In fact, these types of strategies are the most common in ecommerce.

Combined with giveaways, you can also offer discount coupons to your followers on social networks. But always do it for a limited time, since you don't want to turn your online store into a bazaar full of offers that never end, do you?

Finally, almost all networks are creating spaces within their platform to sell products directly, without having to enter online stores.

Thanks to the reach of the most popular social networks, you will be able to reach many customers who do not even know of your existence, as long as you make a correct strategy to promote your products on social networks .

Social networks like Pinterest or Instagram have created their own shopping sections. But if they don't buy from you directly, you can also increase web traffic to your e-commerce by generating good content on those platforms.

Strategy 4: Influencer and affiliate marketing

Influencer marketing is the process of building relationships with influencers to help your online store reach larger audiences.

With influencer marketing, it is possible to harness the creativity and reach of influencers in your industry while leveraging the trust they have already built with their audience .

The usual thing is to contact an influencer in your sector who shows your products on their social networks. In this way, your online store will benefit from the large audience that the influencer has. As consideration, in some cases it is enough to give a product to the influencer, while others charge a fee for making the recommendation.

Another different case would be that of affiliate programs.

By collaborating with affiliates, what you do is delegate the commercial management of recruitment to another person who will work in exchange for charging a commission for each sale that has led.

This business model is usually based on the fact that the affiliate recommends your products and puts a link —in which a code has been inserted to find out who made the recommendation— for interested people to click on. If the sale occurs, the affiliate program must contemplate the payment of a commission.

Although having affiliate marketers can reduce your profit margins a bit, you will achieve more volume of operations with little effort.

How to see the traffic of a foreign website: 4 free tools to see what your competition is doing

In the first part of this article we have given you a few weapons to increase your web traffic, so sales must also increase in parallel with that growth in visits.

Now comes the time to know what your competition is doing. And for this, it is very important to know what web traffic is being generated by stores that sell the same products as you.

That is why we are going to give you a few tools that will help you monitor the websites of your competition .

This classic tool answers the question of how to know the traffic of a foreign website , since in its free version it performs complete web analysis.

1.Alexa

Alexa will tell you what is the global position that any domain occupies, in the national and international positioning ranking . In addition, you will be able to see a selection of the five countries that are generating the most web traffic at the analyzed url.

And another important piece of information is the level of engagement , which will indicate how well the online store you are studying is capable of attracting and increasing web visits.

2. Similar Web

Similar Web is a powerful tool that offers you the following reports in its free version:

• Average duration of the sessions.
• Bounce Rate.
• Estimation of the number of visits that the web receives.
• Channels that generate the most web traffic.

That is to say: this tool is the closest thing to being able to take a look at the Google Analytics of your competitors .

3. Google Keyword Planner

This is a free tool that Google makes available to users who include advertising in Google Ads . This means that you can only use it if you have an active campaign.

The Keyword Planner offers you data like these:

• Most viewed pages of a domain.
• User dwell time.
• Number of unique visitors.
• Detailed visitor profile.

4.URL Trends

If you are wondering how to know the traffic of a website without paying for a premium tool, URL Trends is the solution that allows you to analyze any website.

In addition, this application also shows you which are the incoming links that reach the web, the outgoing ones and the social activity of reference.

Get more traffic and more customers

With these tactics in your ecommerce marketing toolkit, you may be able to drive more traffic to your online store.

More traffic to your online store means more opportunities to turn those occasional shoppers into repeat customers. And once you've increased traffic, consider trying conversion rate optimization as your next step.